WexPhones.com | PPC/Paid Media Campaign

Client: WexPhones

Agency: DroveMedia

I. Introduction

WexPhones – A leading phone review and online retailer offering an extensive selection of smartphones, accessories, and related services

WexPhones has partnered with DroveMedia to enhance its online visibility, increase sales, and grow its customer base through a strategic Google PPC/Paid Media campaign.

II. Client Goals

1. Increase website traffic and drive high-quality leads to WexPhones’ online store.
2. Boost sales of smartphones, accessories, and related services.
3. Enhance brand awareness and position WexPhones as a top destination for phone reviews and purchases.
4. Achieve a positive return on investment (ROI) for the marketing campaign.

III. DroveMedia’s Contribution

A. Keyword Research and Strategy

• Identify high-converting, low-competition keywords related to WexPhones’ product offerings and target audience.
• Utilize a mix of short-tail and long-tail keywords to optimize ad visibility and relevancy.

B. Ad Creation and Optimization

• Design compelling and engaging ad copy that highlights WexPhones’ unique selling points and value proposition.
• Continuously test and optimize ad creatives, headlines, and descriptions to improve click-through rates (CTRs) and conversions.

C. Landing Page Optimization

• Develop and optimize high-converting landing pages that effectively communicate WexPhones’ offerings and encourage visitors to take action.
• Implement A/B testing to determine the most effective page elements, layout, and messaging to maximize conversions.

D. Bid and Budget Management

• Implement smart bidding strategies to optimize ad spend and achieve desired results within the allocated budget.
• Monitor and adjust bids and budgets to ensure maximum ROI and campaign efficiency.

E. Campaign Monitoring and Reporting

• Track key performance indicators (KPIs) such as impressions, clicks, CTRs, conversion rates, and ROI to measure campaign success.
• Provide regular reports and insights to WexPhones, including recommendations for ongoing optimization and growth opportunities.

IV. Project Success Overview

Leveraging DroveMedia’s expertise in Google PPC/Paid Media campaigns, WexPhones achieved the following outcomes:

1. Website Traffic: 75% increase compared to the previous quarter.
2. Sales Growth: A 60% growth in sales revenue
3. Brand Awareness: 40% increase as measured by branded search queries and direct website visits.
4. ROI: Achieved a 4:1 ROI for the campaign.
5. CTR: An average CTR of 3.5%, well above the industry average of 2%.
6. Conversion Rate: A 7% conversion rate on optimized landing pages, surpassing the industry benchmark of 5%.

By achieving these results, the Google PPC/Paid Media campaign demonstrates the value of our partnership with WexPhones and contributes to their continued success in the competitive smartphone market.